All About Email - The Last Word in Email Publishing

Tuesday, June 7, 2011

That missing email!

Sorry, it ended up in my spam folder!

This is now in line for the most overused and underbelieved excuse of 2011.

Three times last week I heard this - from three separate clients, none of whom had ever previously had an email of mine land in their spam folder before.

By some strange quirk of fate, all 3 emails dealt with a similar subject - invoices, and remarkably all were overdue, unpaid invoices.

It falls into the "cheque's in the post" class of excuses, and curiously enough that's what two of these clients went on to claim.

In short, it is now so unbelievable that everyone automatically assumes it is a lie. I mean, nothing, especially from a trusted source, goes into the spam folder now, does it?

We have to presume spam filters work, at least to a degree, don't we?

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