I have just heard the greatest phrase since sliced bread - Surround Sound Marketing - which basically means screaming at your audience via email, mobile and social media.
Sounds great (no pun intended) in isolation, but give the very low barriers to entry, if any, presumable, if it catches on as a defined concept, then most recipients are going to start turning the volume down where many of their surround sound marketers are concerned -in other words, unsubscribe, lest they be deafened.
It's yet another example of how shallow marketing is nowadays - it should not be about the loudest noise, it should be about the most actute message delivered by the most appropriate medium.
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