The right to reply

Have you ever received an email newsletter from an address that begins noreply@ or something similar?

It is about the most stupid thing any email marketer can do. Putting a line in your message which says reply to another address is simply not good enough, because people the world over reply to emails – by hitting the reply button.

So the address you send from should be one you expect replies to arrive at, and it needs to be closely monitored and replies acted upon immediately.

If it is not, you could be missing business