Report as Spam

One thing all email marketers fear is being reported as spammers - especially to the major networks - gmail, yahoo etc. This can happen for no other reason than your properly subscribed recipient is having a bad day - they click report as spam, and there you are, on the spammers register. This can have seriously adverse effects on your recipient rate.

You go to enormous length to build a reputation as a trusted sender and it is gone just like that. Unfair, isn't it.

I saw a unique and rather funny solution to this today - I am not sure that I approve, but it's worth sharing. I received an email newsletter from xyz company - the sender being jon@xyz.com very prominently displayed in the banner was a report as spam button - which generated an email to bob@xyz.com saying I think this newsletter I have just received is spam.

Presumably, xyz company simply unsubscribed anyone who did this - having circumvented the possibility of being reported to an ISP, and got on with their business.

I wonder if it will catch on!