You musy be joking

After a very busy, trying, and blog-free week, a moment of humour which fully restored my good spirits!

Yesterday we sent out a newsletter on behalf of a client - audience approx 45,000 which is quite big by NZ standards.

One auto response showed just how confused the world of email is.

Your message has been blocked, it read, due to restricted contents. The restricted content is: to unsubscribe from this newsletter!!!!!!!!!!!!!!!!

The one thing just about every anti-spam law and best practice all over the world agrees on is that every email must include a working unsubscribe link. Yet this particular email client found it offensive and filtered our newsletter.

He was running a programme called MailScan - not one I have heard of before, and not one I could recommend if you want to receive emails!