Statistics / metrics are a major part of online marketing - their exactness humbles traditional media.
Below are a few just released that we find particularly noteworthy:
In 2010, 30% of total email time was devoted to commercial emails, compared to 17% in 2005. (Merkle)
90-100% of Millennials (Ages 18-33) engage in email as an online activity. (Pew Research Center)
90% of adults internet users in every age group subscribed to emails from brands, while significantly fewer "liked" companies on Facebook or followed them on Twitter. (ExactTarget)
What conclusions can we draw from these - pretty much what we want, as with all stats, but I think the following are inescapable:
1. Facebook and Twitter will never replace email - just complement it
2. Email is a channel that demands, and achieves attention
3. Tomorrows customers are highly emailcentric - always remember this, because they are your future.
It's good to see stats suppoirting our belief that email is alive and well, and growing, not shrinking in significance.
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