Last week we did the unthinkable and sent out an email without a working unsubscribe link. At best it is poor practice, at worst, illegal!
How did it happen? We have a rigorous testing policy. Every email that goes out is tested for link functionality, browser rendering etc.
Well, it seems that one of our developers was making some upgrading changes, and during the process, the auto unsubscribe function slipped off the frame template. No-one noticed - after all, it gets input automatically, and is not even considered as part of the normal testing process.
It has been a very welcome wake up call - complacency is the enemy of great email - so we, and so should everyone, will revisit our testing procedures to ensure such an error never happens again!
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