Timing

Today is the day after the Christchurch earthquake. A nation reels in shock and horror as the full extent of the disaster is revealed. It is hard to focus on anything else, just as it is hard to gain a sense of perspective on what has happened.

Today I have also received no less than 16 marketing emails, not spam, but legitimate ones from lists to which I am subscribed.

I am staggered. Is it stupidity, or just a plain lack of sensitivety?

Either way it is wrong. This is not a day for email marketing. I have unsubscribed from all of them. I hope, if you get them, you do too.