All About Email - The Last Word in Email Publishing

Sunday, September 30, 2007

What gets you noticed?

In the noisy and crowded place that is our inbox nowadays, many people receive so much email that all they do is scan visually for ones they recognise then delete the rest.

Traditional email analysis says that readers look first at Sender ID and second at subject line.

I am no longer sure that is the case. I believe, based on talking to a broad range of people, that subject line might be the first point of recognition - especially as so many sender IDs have been highjacked by Trojans.

It seems that people are starting to scan just the subject line - as they feel it gives them a truer indication of whether the email is of interest or not, and generally disregarding sender ID.

If this is true, then the whole issue of subject lines must be re-examined and greater importance placed on those few words!

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