All About Email - The Last Word in Email Publishing

Tuesday, September 25, 2007

And still - mounting frustration

3 weeks into our new anti spam laws, has anything changed yet?
Well, yes it has. I am receiving a lot less email from newsletters I have previously subscribed to.
One thing that remains the same is the volume of spam – still very high.
But it does appear that certain amount of legitimate email has been discouraged – so well done the Government – another piece of brilliantly thought out and well executed legislation.
At least we can take heart in the high volume of prosecutions that have resulted – well, none in fact, demonstrating that this toothless legislation missed the point – there are no spammers in NZ and the solution to ending, or at least limiting spam is no nearer.
A recent conversation with the Marketing Association revealed that for some time they have been in discussion with major NZ ISPs about a national whitelist.
Those discussions must be pretty arcane, because no-one seems to know anything about it – how far the issue has been progressed, when it might come into force etc.
A national whitelist, combined with authentication, would make a major difference to the volume of spam, and the ability of legitimate emailers to reach the desktop, so it is a great idea.
It is not hard to set up, and needs to be implemented sooner rather than later to ensure we in NZ do not lose faith in email as a medium of communications.

No comments: