Inbox.
All About Email - The Last Word in Email Publishing

Monday, May 21, 2007

More haste, less speed

It's one of those old sayings that does not appear to make sense, but it means slow down, plan, and you'll get where you want quicker.

Email is like that. It's so easy to send an email, that you want to just do it. You have an audience database, you have a message to send to them, and you have access to a broadcast email programme, so why not go ahead and send it?

There are many reasons; email is a conversation, and future conversations will be based upon past ones. If you plan to use email regularly to communicate with an audience, then each message must ensure that they want to read your next one.

So take a step back, ask yourself some pertinent questions, and then plan a communications strategy.

As I have said before, email is a noisy marketplace. Lots of people are competing for your audience's attention. Your aim is to get, and keep, that attention. So your strategy must be formulated around the principle of saying what you want to say, when you want to say it, in such a way that it is delivered as what they want to read, when they want to read it.

To be a successful deliverer of information, you must first understand the perspective of the recipient.

What is interesting to you may not be to them. What you perceive as regular communication may be seen as over-frequent.

The most commonly made mistake in broadcast email is thinking your audience will read and absorb your email because it is from you.

You as the publisher have to ensure, on each occasion, that your email is worthy of attention - of opening, reading and, if it demands it, of reacting.

An email strategy is not set in stone, but provides you with an outline plan of what you plan to say, how you plan to present it, what reactions you intend to achieve, and how you will use each message to tee up anticipation of the next.

Only when that strategy is in place, should you begin to communicate. If you lose audience attention when communicating by email, it is very hard to win it back.

24 comments:

Anonymous said...

I found this site using [url=http://google.com]google.com[/url] And i want to thank you for your work. You have done really very good site. Great work, great site! Thank you!

Sorry for offtopic

Anonymous said...

Who knows where to download XRumer 5.0 Palladium?
Help, please. All recommend this program to effectively advertise on the Internet, this is the best program!

Anonymous said...

[url=http://blog.mester.com/wp-content/plugins/2010/]cheap generic viagra[/url]

Anonymous said...

dating widows [url=http://loveepicentre.com/]how can i tell if my man is dating other women[/url] catholic dating http://loveepicentre.com/ ski singles

Anonymous said...

tea tree toothpaste [url=http://usadrugstoretoday.com/categories/antibiotika.htm]antibiotika[/url] calcium channel blocking drugs http://usadrugstoretoday.com/products/ranitidine.htm signs of a heart attack in females http://usadrugstoretoday.com/products/hoodia-weight-loss-gum.htm
foods that boast your immune system [url=http://usadrugstoretoday.com/categories/anti-diabetische.htm]anti diabetische[/url] heart tabs nick lowe [url=http://usadrugstoretoday.com/products/cleocin-gel.htm]social effect of great depression on sa[/url]

Anonymous said...

heroin the drug how it affects humans [url=http://usadrugstoretoday.com/categories/pain-relief.htm]pain relief[/url] herniated disc or muscle strain http://usadrugstoretoday.com/products/prinivil.htm women and heart beating hard http://usadrugstoretoday.com/products/deltasone.htm
best 2008 medical schools [url=http://usadrugstoretoday.com/products/cialis-professional.htm]cialis professional[/url] college student stress polls [url=http://usadrugstoretoday.com/products/phenergan.htm]internal medicine practices[/url]

Anonymous said...

http://rxmeds.in/cyproheptadine/cyproheptadine-illegal-use
[url=http://rxmeds.in/prevacid/prevacid-30-mg]omeprazole drug test[/url] coupon levitra [url=http://rxmeds.in/cytoxan/pet-tinic-lactulose-prednisone-amoxi-drops-cytoxan]pet tinic lactulose prednisone amoxi drops cytoxan[/url]
levitra sample http://rxmeds.in/yohimbe/best-time-to-take-yohimbe
[url=http://rxmeds.in/zantac/ranitidine-150-mg-o-zantac-ayuda-a-aliviar-el-molesto-dolor-d]legalizing drugs journa[/url] adhd drug treatment and abuse [url=http://rxmeds.in/ibuprofen/ibuprofen-formula]ibuprofen formula[/url]
drug standards definition http://rxmeds.in/imdur/imdur-side-effects-bloat
[url=http://rxmeds.in/coreg/coreg-side-affects]what drugs are used for cornary heart disease[/url] australian birth contrrol drug list [url=http://rxmeds.in/cozaar/lisinopril-with-cozaar]lisinopril with cozaar[/url] sex drugs for pregnant women [url=http://rxmeds.in/zelnorm/zelnorm-medicine]zelnorm medicine[/url]

Anonymous said...

east alabama medical center amish bus tour [url=http://usadrugstoretoday.com/products/finpecia.htm]finpecia[/url] weakened immune system and after a ct scan and danger http://usadrugstoretoday.com/products/purim.htm equilibrium of the health care industry http://usadrugstoretoday.com/index.php?lng=uk&cv=po
does v8 lower cholesterol [url=http://usadrugstoretoday.com/products/kamasutra-superthin-condoms.htm]kamasutra superthin condoms[/url] how much hormones are found in blood [url=http://usadrugstoretoday.com/products/grifulvin-v.htm]georgia norcross lion heart theatre[/url]

Anonymous said...

http://meen.in/chlorambucil
[url=http://meen.in/cialis/cialis-erectile-dysfunction]why are drugs bad for you[/url] next day cialis [url=http://meen.in/esomeprazole/esomeprazole-magnesium-nexium]esomeprazole magnesium nexium[/url]
buy dosages levitra http://meen.in/erythromycin/erythromycin-ethylhexanoate
[url=http://meen.in/celecoxib/rofecoxib-celecoxib]hughes pharmacy[/url] viagra impotence cialis 1994 [url=http://meen.in/ceftin/ceftin-and-immodium]ceftin and immodium[/url]
how long do drugs take to get out of your system http://meen.in/femara/what-does-femara-do-during-iui
[url=http://meen.in/exelon/exelon-uranium-lawsuit-general-atomics-courts]pharmacy tech becoming a pharmacist[/url] aarp national mail order pharmacy [url=http://meen.in/ceftin/ceftin-order-online-no-prescription]ceftin order online no prescription[/url] hollywood drug history [url=http://meen.in/cholesterol/curry-leaf-and-cholesterol]curry leaf and cholesterol[/url]

Anonymous said...

auto repair shop manesquan new jersey http://automoblog.in/motorcycle-show grand theft auto 3 system requirements
[url=http://automoblog.in/motorcycle/motorcycle-desktop-themes]mercedes c300 2008 accessories[/url] auto reupholstery supply [url=http://automoblog.in/motorcycle/motorcycle-jump-over-football-field]motorcycle jump over football field[/url]
mercedes dealers in texas http://automoblog.in/scooters/repairs-for-schwinn-electric-scooters
[url=http://automoblog.in/nissan/lethbridge-nissan]pink automobile seat covers[/url] turbocharging volkswagen aircraft engines [url=http://automoblog.in/subaru/north-park-subaru]north park subaru[/url]
horse racing bookie http://automoblog.in/scooters/scooters-wholesale
[url=http://automoblog.in/scooter/maxi-scooter-with-ac]volkswagen caddy[/url] mercedes chrome center caps [url=http://automoblog.in/suzuki/suzuki-diesel-sidekick]suzuki diesel sidekick[/url]

citrate sildenafil said...

I really like this write! I enjoy it so much! thanks for give me a good reading moment!

Anonymous said...

west virginia automobile emblem http://autoexpress.in/buick/denise/buick mercedes benz color codes
[url=http://autoexpress.in/buick/calleremi/buick/pontiac]sc automobile tax[/url] southwest florida auto trader [url=http://autoexpress.in/plymouth/pets/and/aquarium/plymouth]pets and aquarium plymouth[/url]
gothic themes automobile marketing http://autoexpress.in/oldsmobile/greenbrier/oldsmobile
[url=http://autoexpress.in/radiator/diy/radiator/valve/repair]international auto show greenville south carolina[/url] auto junkyard parts for volkswagen passat [url=http://autoexpress.in/seat/shelby/county/seat]shelby county seat[/url]
volkswagen shirako http://autoexpress.in/radiator/radiator/boil/over
[url=http://autoexpress.in/royce/rolls/royce/1st/year]michael gandy auto mall[/url] automobile electrical problem [url=http://autoexpress.in/rover/rover/75/owners/club]rover 75 owners club[/url]

Anonymous said...

travel family vacations http://livetravel.in/car-rental/best-rental-car-company university system of georgia doaa salary and travel supplement
[url=http://livetravel.in/hotel/hotel-near-west-end-marketplace-tx]usa travel safety[/url] estimate travel expenses gas [url=http://livetravel.in/flight/microsoft-flight-simulator-keygen]microsoft flight simulator keygen[/url]
argentina travel tips http://livetravel.in/airline/robert-ainsworth-airline-pilot
[url=http://livetravel.in/airline/interline-rates-for-airline-employees]argentina luxury travel[/url] lowest airfares for last minute travel due to death [url=http://livetravel.in/inn/grand-park-inn-hotel-new-delhi]grand park inn hotel new delhi[/url]
eatontown travel http://livetravel.in/vacation-packages/universal-studio-vacation-package
[url=http://livetravel.in/vacation-packages/all-inclusive-hawaii-vacation-package-htm]aloha hawaii travel[/url] last minute travel club [url=http://livetravel.in/airline/find-the-best-prices-for-airline-tickets]find the best prices for airline tickets[/url] travel and north carolina and ocacroke [url=http://livetravel.in/tourist/chinese-language-tourist]chinese language tourist[/url]
travel veterinary tech [url=http://livetravel.in/lufthansa/sar-valve-closed-boeing-tech]sar valve closed boeing tech[/url]
tips for travel with educational tours http://livetravel.in/car-rental
[url=http://livetravel.in/cruise/viking-cruise-lines]zeppelin z278 le travel trailer[/url] egypt travel weather [url=http://livetravel.in/vacation-packages/vacation-package-harrahs-new-orleans]vacation package harrahs new orleans[/url]
[url=http://livetravel.in/adventure/kenya-adventure-holiday]kenya adventure holiday[/url] air travel deals to jamaica [url=http://livetravel.in/tour/tour-company-in-malaysia]tour company in malaysia[/url] travel suitcases australian shops [url=http://livetravel.in/plane-tickets/vienna-austria-plane-tickets]vienna austria plane tickets[/url]
florida travel vacation guide [url=http://livetravel.in/adventure]adventure[/url]

Anonymous said...

laurence fishburne biography http://topcitystyle.com/emporio-armani-jeans-for-men-white-item2567.html coco chanel quotes [url=http://topcitystyle.com/pants-roberto-cavalli-category28.html]calvin klein jalli[/url] old fashioned banana pudding
http://topcitystyle.com/men-page96.html room designer game [url=http://topcitystyle.com/guru-jackets-amp-sweatshirts-brand82.html]interior designers[/url]

Anonymous said...

donald j pliner shoes http://www.thefashionhouse.us/shoes-category12.html narrow shoes for women [url=http://www.thefashionhouse.us/classic-denim-page3.html]selitto women shoes glass heel with lights in them[/url] high end fashion liquidation
http://www.thefashionhouse.us/custo-barcelona-on-sale-brand51.html shoes you tube [url=http://www.thefashionhouse.us/casual-page4.html]plus size ladies shoes link[/url]

Anonymous said...

gucci minaudiere http://luxefashion.us/new-leather-jacket-type6.html elegant designers braid [url=http://luxefashion.us/?action=products&product_id=2095]naturalizer shoes[/url] donald j pliner shoes
http://luxefashion.us/?action=products&product_id=2353 most comfortable walking shoes [url=http://luxefashion.us/lanvin-brand118.html]chacu shoes uk[/url]

Anonymous said...

female orgasm md [url=http://usadrugstoretoday.com/all-products.htm]no prescription pharmacies[/url] bazoton cough medicine http://usadrugstoretoday.com/products/viagra-jelly.htm
baby shower tea bag favors [url=http://usadrugstoretoday.com/products/celadrin.htm]celadrin[/url] ohio online diabetes training [url=http://usadrugstoretoday.com/products/epivir.htm ]kidney meridian [/url] buy viagra phuket
what does blood of jesus do for us [url=http://usadrugstoretoday.com/products/cipro.htm]cipro[/url] toolbar ebay medical easy money pocket http://usadrugstoretoday.com/products/abilify.htm
drugs alcohol and barbituate [url=http://usadrugstoretoday.com/categories/gastrointestinales.htm]gastrointestinales[/url] symptoms urinary tract infections tiredness [url=http://usadrugstoretoday.com/products/evista.htm ]primary sources on the great depression [/url] health career training associate

Anonymous said...

Generic Viagra is used in the treatment of Erectile Dysfunction (impotence), but it is not a cure. Impotence can be caused by a number of factors, either physical or psychological. Viagra can help maintain an erection but it will not stimulate arousal.Generic Viagra is a prescription drug, commonly used to help treat men having erectile dysfunction (ED) problems, also known as impotence. Generic Propecia comes in tablet form and should be taken only by men without liver problems. It should be taken regularly and needs to be taken with water - food is optional. Viagra contains Sildenafil and it is a prescription drug used to treat erectile dysfunction. Erectile dysfunction is the inability of the penis to become rigid, or stay firm long enough to complete the sexual act.Generic Cialis is the buzzword prescribed for all patients suffering from impotence. Generic Levitra is an FDA-approved oral medication to treat erectile dysfunction (ED) in men.

Anonymous said...

gilda de laurentis what size bra does she wear http://www.thefashionhouse.us/off-white-shoes-color195.html maternity fashion trendy [url=http://www.thefashionhouse.us/48-dolce-amp-gabbana-size1.html]graphic designer[/url] weather chanell
http://www.thefashionhouse.us/s-dress-shirts-size10.html designer vaginoplasty [url=http://www.thefashionhouse.us/gucci-page9.html]mcman shoes[/url]

Anonymous said...

free dog clothes pattern http://luxefashion.us/north-sails-men-brand58.html ladies sexy clothes [url=http://luxefashion.us/black-orange-women-color208.html]toddler tap shoes[/url] free graphics designer
http://luxefashion.us/multicolored-casual-shirts-color13.html dyanna lauren mpegs bomis ring [url=http://luxefashion.us/black-outwear-color2.html]cute boy toddler clothes[/url]

Anonymous said...

planet travel http://xwl.in/cruises/american-discount-cruises travel van neste
[url=http://xwl.in/plane-tickets/dirt-cheap-plane-tickets]overseas travel in vidyanagar[/url] travel books cape cod [url=http://xwl.in/flight/flight-phuket]flight phuket[/url]
travel brochure of human body http://xwl.in/airline/best-airline-to-join-the-mile-high-club
[url=http://xwl.in/expedia/expedia-seattle]europe travel bargains[/url] white noise travel alarm [url=http://xwl.in/adventure/adventure-under-sail-torrent]adventure under sail torrent[/url]
malibu travel http://xwl.in/airlines/united-airlines-ua-952 coffee travel mug [url=http://xwl.in/cruise/carnival-cruise-carry-on-everything]carnival cruise carry on everything[/url]

Anonymous said...

casino omaha onawa ia http://lwv.in/poker-online/mentality-of-a-high-stakes-poker-player bell canada lottery winners international
[url=http://lwv.in/jackpot/rosstown-hotel-carnegie-trivia-jackpot-question]the newest bingo halls on line with sign up bonuses[/url] dragon quest joker [url=http://lwv.in/slot/express-slot-on-a-laptop]express slot on a laptop[/url]
bingo downloads to play offline http://lwv.in/online-casino/aquarius-casino
[url=http://lwv.in/gambling-online/residential-problem-gambling-treatment-virginia]blackjack skiing[/url] casino playthrough [url=http://lwv.in/roulette/morris-levy-roulette-buddy-holly]morris levy roulette buddy holly[/url]
philosophical arguments for gambling http://lwv.in/jokers/s-jokers-farm-sc branson mo casino [url=http://lwv.in/keno/casino-gambling-online-video-keno]casino gambling online video keno[/url]

Anonymous said...

cute movie quotes [url=http://moviestrawberry.com/films/film_the_poker_club/]the poker club[/url] halo movie traler http://moviestrawberry.com/films/film_you_stupid_man/ critic robert ebert give the first jurassic park movie
a few good men movie quotes [url=http://moviestrawberry.com/films/film_cold_war_70/]cold war 70[/url] the importance of being earnest movie reese witherspoon http://moviestrawberry.com/films/film_ferdinand_the_bull/ the man who fell to earth movie
monster movie adult [url=http://moviestrawberry.com/films/film_women/]women[/url] saginaw 8 the quad movie theatres
full porno free movie [url=http://moviestrawberry.com/films/film_sailor_moon/]sailor moon[/url] play fuck movie http://moviestrawberry.com/films/film_lady_with_red_hair/ wallabies movie 300
easy free movie downloads [url=http://moviestrawberry.com/films/film_around_the_bend/]around the bend[/url] jan dara movie http://moviestrawberry.com/films/film_the_love_bug/ pursuit of happiness movie review

Anonymous said...

famous qoutes of the characters in the movie troy [url=http://moviestrawberry.com/films/film_new_jack_city/]new jack city[/url] movie bobby http://moviestrawberry.com/films/film_the_holy_mountain/ movie 10
lastest movie of harrison ford [url=http://moviestrawberry.com/films/film_if_these_walls_could_talk/]if these walls could talk[/url] movie massage parlor thailand nude http://moviestrawberry.com/films/film_the_prince_me_ii_the_royal_wedding/ movie sex secertery
perfect strangers movie review [url=http://moviestrawberry.com/films/film_outside_providence/]outside providence[/url] thundercats the movie
movie girl farting [url=http://moviestrawberry.com/films/film_replicant/]replicant[/url] movie theaters in san diego http://moviestrawberry.com/films/film_dadnapped/ esl dram movie script lesson
ampland movie links [url=http://moviestrawberry.com/films/film_peter_pan/]peter pan[/url] movie death by sunset http://moviestrawberry.com/films/film_hideous_kinky/ stealth the movie credits